• slide
  • slide

Our Story

Our Story

Along the rugged coastline of Newfoundland and Labrador lay hundreds of communities, home to the proud in-shore fish harvesters. These men and women work tirelessly to harvest the seafood bounty of the ice-cold North Atlantic waters for kitchens all over the world. These Newfoundlanders and Labradorians spend their days mending pots and nets; maintaining their boats and vessels; navigating the calm and sometimes stormy sea; and all the while bring home a living for themselves, their families, and their communities.

The in-shore waters are the source for many saltwater species that find their way to plates across the global. Species such as the Atlantic Lobster, with the highest of meat content, hardest and the brightest of red shell; known by name on the global market as "Newfoundland Lobster". Also from these icy waters is the Atlantic Halibut, a giant of the seas. A fish that reaches top dollar for the harvester because of the high demand from fine dining restaurants everywhere; a mild sweet taste, with large flakes and a firm but tender meat that is desired by all chefs.

On behalf of all the inshore fishermen and fisherwomen we hope you enjoy the Newfoundland Labrador Wild Catch Seafood.